![]() ![]() And unfortunately, that means that creatives will have to work even harder to secure business. Jesse Reed, co-founder of Order is among those predicting that 2023 will see a continuing contraction in marketing spend globally, as spending power is sucked out of the economy. There's no way of sugar-coating it: we are in for hard economic times. This might not sound like an easy read, but it's necessary because facing up to potential problems is the first step to finding the right solutions. To help you out, we've gathered the best predictions for what will happen to the creative industry in 2023 from some leading voices. It's difficult to plan, though, when you don't know what's around the corner. ![]() For instance, plenty of people and companies prosper during economic downturns, but it mainly tends to be those who are prepared and put in the necessary work and planning. ![]() But a positive attitude doesn't mean ignoring problems: it means facing them head-on. So if you just feel like hiding under the bed sheets and not doing anything, we wouldn't blame you.Īt the same time, the world has been through worse and come out the other side, and at Creative Boom, we count ourselves among the optimists. And the next one doesn't look like it's turning out great, either. We've had three especially tough years, dominated by the pandemic, collapsing supply chains, a war in Europe, an energy crisis, political chaos, and recession. Who's looking forward to 2023? In truth, the beginning of a new year doesn't feel so exciting or filled with promise this time around. ![]()
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